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We source, verify and deliver niche respondents for B2B, healthcare and consumer research.

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About SampleNiche

We Find, Verify and Deliver the Respondents Behind Better Research

4 +

years of
experience

20+ vetted sample partners, one quality standard

We’re a quant-led team of research, operations and compliance people who got tired of watching good studies sink on bad sample. So we built a partner network, a screening process and a second validation layer around one idea: if you can’t trust who answered, nothing else matters.

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Niche-First Sourcing

the audiences others mark “too hard”

Double-Checked Quality

partner checks, then ours

ISO 20252 Certified

the international standard for research providers

Transparent Pricing

scoped to the job, no mystery quotes

Services

Everything Between Your Brief and Your Clean Data File

Sample, programming, fieldwork and quality, handled by one small team

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Sample Sourcing &
Recruitment

Niche and hard-to-reach respondents, sourced through 20+ vetted partners.

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Feasibility
& Pricing

Incidence, countries, timing and cost, before you commit.

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Fieldwork
Management

Partner allocation, launch and live monitoring, start to finish.

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Survey
Programming

CAWI and CATI scripting with complex logic and quotas.

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Online
Qualitative

Recruitment for online IDIs, focus groups and web interviews.

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CATI & CAPI
Data Collection

Phone and face-to-face fieldwork where online can't reach.

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B2B & Healthcare
Audiences

Decision-makers, clinicians and patients, screened for fit.

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Data Quality
& Validation

A second validation layer before anything reaches you.

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Audiences

The Audiences We're Built to Find

From CXOs to caregivers, niche is our default setting

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B2B Decision-Makers

  • B2B
  • IT
  • Finance
  • CAWI

Healthcare Professionals

  • HCP
  • Specialists
  • IDI
  • CAWI

Patients & Caregivers

  • Healthcare
  • Chronic
  • Rare Conditions

Small Business Owners

  • SBO
  • B2B
  • CAWI
  • CATI

Consumers & General Population

  • B2C
  • GenPop
  • Lifestyle

Niche Consumer Segments

  • HNWI
  • Gen Z
  • Parents
  • Rural
How We Work

From Brief to Clean Data in Four Steps

How we turn a tough brief into a delivered sample

1/4

Scope & Feasibility

We turn your brief into numbers (incidence, quotas, interview length, countries, timing, cost) before anyone commits to fieldwork.

  • Test your audience definition against real partner availability.
  • Flag risks early, while there's still time to adjust.

Source & Recruit

Each audience goes to the partners and channels best suited to it: online panels, databases, referrals or direct outreach.

  • Partners matched to your audience, not just whoever has capacity.
  • Screening built around your criteria, not a generic template.

Field & Monitor

We launch, watch the numbers daily, and step in the moment something drifts.

  • Live tracking of quotas, completes and engagement.
  • Fast fixes to quotas, routing and partner mix.

Validate & Deliver

Before anything reaches you, our own validation layer goes over it.

  • Duplicate, outlier and open-end checks, automated plus human.
  • Clean datasets in Excel, SPSS or CSV, with codebooks.
Why Us

Why Research Teams Choose SampleNiche

Quality You Can Audit

We work with vetted partners, and we re-check everything they send. You can see exactly how we source, recruit and govern data through our ESOMAR 37 framework.

Straight Answers Before You Commit

Feasibility before fieldwork: real incidence, real timing, real cost. If a spec won't work, we say so up front and suggest what will.

A Small Team That Picks Up the Phone

Compact, agile, hands-on. Every project has a named project manager who actually watches the field.

Trusted Across 8,000+ Projects in 50+ Markets
ISO 20252
ISO 20252 Certified
Research Quality System
ESOMAR 37
ESOMAR 37 Compliant
Verified & Transparent
GDPR
GDPR Compliant
Strict Privacy Protection
Briefs We Love

The Kind of Briefs Others Quietly Decline

The types of studies we handle every week

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B2B

Decision-Makers With Real Buying Power

IT, finance, procurement and HR leaders screened by role, authority and company size, not just job title.

  • 6,800

    B2B Projects

  • 318

    K+

    B2B Samples
Healthcare

Clinicians and Patients, Properly Screened

Physicians, specialists, nurses, pharmacists and condition-specific patients, recruited through the right channel for each.

  • 50

    +

    Markets

  • 25

    +

    Languages
Consumer

Consumers and Niche Segments at Scale

From general population to high-net-worth individuals, parents of young children and rural communities.

  • 2,200

    B2C Projects

  • 746

    K+

    B2C Samples

Sectors We Work In

Niche Audiences Across the Industries That Matter

Verified respondents across B2B, healthcare, finance and consumer markets

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Tell Us Who You're Looking For

Insights

Fresh Thinking From the Field

Notes on sample, quality and methodology from our team

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Incidence Rate, Explained: Why 5% vs 25% Changes Your Quote

Buying Partner-Sourced Sample? How to Audit What You're Getting

What Actually Makes an Audience “Hard to Reach”